Pooling Strengths in the Middle East and Pioneering a New Journey
On April 18, 2025, the European Regional Headquarters grandly hosted the Annual Meeting for Agents and OEM Customers in the Middle East Region in Dubai under the theme of "Pooling Strengths in the Middle East and Pioneering a New Journey". Core agents from industries such as oil and gas, petrochemicals, power, and construction, as well as representatives from leading original equipment manufacturers (OEMs) in the fields of fans, pumps, and compressors (including nearly 40 enterprises such as SZ, KSB, RP, WL, FLS, SE, Cel) gathered together. In-depth exchanges was conducted on exploring the Middle East market and deepening strategic cooperation, jointly kicking off Wolong's new journey in the Middle East market.
The annual meeting opened with a welcome speech by Mr. Mo Yufeng, the executive director of the board of Wolong Holding Group and the chairman of the European Regional Headquarters. He pointed out that the Middle East, as a core region for global energy transformation and infrastructure construction, has huge development potential in areas such as oil refining, water treatment, port machinery, and new energy. Relying on the coordinated advantages of domestic and overseas manufacturing bases, full portfolio of product matrics, and global brand influence, Wolong will adopt a two-wheel-drive mode of "localized production + customized services" to deeply cooperate with partners in the regional market. "We will focus on customer needs, strengthen the technical adaptation of high-voltage & low-voltage explosion-proof motors, and platform-based standard products under extreme working conditions, enabling the industrial upgrading of the Middle East with 'Chinese technology + European standards'." During the entire annual meeting, Wolong's experts elaborated in detail to the participating partners on the group's strategic deployment in the Middle East, the advantages and characteristics of various products and technologies, especially the specific application scenarios and typical cases of high-voltage explosion-proof products, low-voltage explosion-proof products, and platform-based standard products, as well as the layout of Wolong's modern and advanced manufacturing bases.
The discussion session in the afternoon focused on "local implementation", where agents and customers had candid exchanges around the strategy for market penetration in the Middle East. Each partner shared their experience of past cooperation with Wolong, regional resource advantages, and business plans for the next two years. At the same time, they conducted in-depth discussions on core topics such as market strategy formulation, product application promotion, and important business opportunities. During this meeting, Wolong and its agents further reached a consensus. Wolong's technical expertise and market focus reinforce its commitment to long-term growth in the Middle East region. Both sides look forward to upgrading from "product agency" to "value co-creation".
The successful holding of this annual meeting marks that the relationship between Wolong and its Middle East partners into "strategic collaboration". Through in-depth market insights, practical cooperation plans, and high-level resource sharing, it not only strengthens Wolong's technical recognition in the motor drive field but also clarifies the implementation path of "focusing on leading customers in the industry and deeply cultivating key niche markets".
During the annual meeting, Mr. Mo Yufeng, the chairman of the European Regional Headquarters, led the management team to conduct intensive visits to core partners in the Middle East. They successively met with China Petroleum Engineering & Construction Corporation (CPECC), a shareholder of ADNOC, Zhenhua Oil, Sinopec Middle East Company, China Petrochemical International Co.,Ltd, the Sinopec Nanjing Engineering Middle East Co., Ltd, the RTR Compressor Project Team, as well as Shengu Middle East Company, BH Arabia Branch, and the Saudi EWPARTNERS Industrial Park. They had in-depth exchanges with the principals of various enterprises on market trends, investment opportunities, and cooperation paths.
